Globally, over 80% of people consume caffeine every day.
Globally, over 80% of people consume caffeine every day, making it the most widely used mental stimulant. But in 2025, teens are shifting toward wellness, sustainability, and smarter choices. Chew Don’t Brew taps into this mindset by positioning Extra gum as a refreshing, feel-good alternative morning routine to caffeine. It enhances engagement through interactive experiences, making the activation both fun and memorable.
