Infusing vibrant colour and simplicity while supporting emerging creatives.
Collaborating with my team at MRKT, we developed a playful and dynamic identity inspired by visual cues from underrepresented art worlds. The design challenges the elitist norms often associated with the art market, creating a more inclusive and accessible space for both emerging creatives and new collectors.
The brand guidelines document itself was meticulously curated, providing clear, detailed instructions to ensure consistent application across all platforms while staying true to MRKT’s mission. This vibrant identity invites audiences to celebrate individuality and connect with diverse artistic voices.
(Now more than ever, where we spend our money matters. MRKT offers a platform to purchase unique art pieces, start collections, or gift loved ones, all while supporting underrepresented emerging creatives.)
Pages from Brand Guidelines
